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Sources told ET that Disney Star was the only company to pick up the bid document as Dream11 was the only serious contender in the race.
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The BCCI has fixed the base price for a bilateral match against India at Rs 3 crore and Rs 1 crore per match for International Cricket Council (ICC) and Asian Cricket Council (ACC) tournaments.
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Fantasy sports platform Dream11 has secured the sponsorship rights of the Indian cricket team from July 2023 to March 2026 for a base price of Rs 358 crore, several people told ET.
As the title sponsor, Dream11 will feature its logo on the jerseys of India’s men’s, women’s and under-19 cricket teams.
One of the sources said that Disney Star was the only company to pick up the tender documents as Dream11 was the only serious contender in the race.
A top executive at a sports marketing firm has blamed the exorbitant base price set by the Board of Control for Cricket in India (BCCI) for the poor response to the sponsored jersey competition.
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“The base price set by BCCI is lower than that of Byju (previous flagship sponsor) but still very high,” said an executive on condition of anonymity. “Therefore, many companies were not interested in bidding.”
The BCCI has fixed the base price for a bilateral match against India at Rs 3 crore and Rs 1 crore per match for International Cricket Council (ICC) and Asian Cricket Council (ACC) tournaments.
During the sponsorship cycle, the base price for India’s 150 matches in bilateral and multi-team tournaments was Rs 358 crore.
Edtech Byju’s, which was the lead sponsor till March, paid Rs 5.07 crore per match for India’s domestic matches and Rs 1.56 crore per match for ICC and ACC tournaments.
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The Indian Cricket Board has barred betting, cryptocurrency, tobacco and gaming companies from bidding for the rights of its flagship sponsors.
The selection of the main sponsor rights of the national team was announced on June 14, and the last purchase was made on June 26.
Sources in the advertising industry told ET that advertisers are cautious about investing heavily. The loss of the new age category from sponsorship has affected BCCI’s position.
In 2019, Byju replaced mobile phone maker Oppo to become the jersey sponsor of the Indian cricket team. In March 2017, after bagging the jersey sponsorship rights for five years for Rs 1,079.29 crore, Oppo opted out of the deal and transferred the sponsorship rights to Beauju.
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According to experts, the sponsorship bids by Oppo and Byju were exceptional cases and did not accurately reflect the state of the industry.
Vinit Karnik, Head of Sports, Esports & Entertainment, South Asia, GroupM, told ET recently that the Indian Premier League (IPL) and the on-ground sponsorship for the two-way matches are estimated to be between Rs 2,000 crore and Rs 2,500 crore. available this year.
According to the GroupM India Sports Sponsorship Report 2023, advertising revenue in the Indian sports industry is expected to grow by 49% to Rs 14,209 crore in 2022 and reach Rs 16,000 crore in 2023. The agency believes that the sports industry’s advertising revenue could touch Rs 20,000 crore by 2025.
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Subscribe to ET Prime to read the full story. Please login to read the full article. You got this main story as a gift. Suryakumar Yadav’s rise, Ravindra Jadeji’s comeback and Jasprit Bumrah’s absence from the headlines for India in the first two Tests against Australia.
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Australia are set to field white-ball sensation Suryakumar Yadav in the Tests after being named in India’s 17-man squad for the first two matches of their expected four-match series next month.
Another limited overs player Ishan Kishan has been added to the squad but there is no place for injured bowler Jasprit Bumrah and there is no guarantee that he will be available for the final two matches of the series.
Indian squad for the first two Tests: Rohit Sharma (Captain), K.L. Rahul (vice-captain), Shubman Gill, Cheteshwar Pujara, Virat Kohli, Shreyas Iyer, K.S. Bharat (weekly), Ishan Kishan (weekly), Ravichandran Ashwin, Axar Patel, Kuldeep Yadav, Ravindra Jadeja, Mohammed Shami, Mohammed Siraj, Umesh Yadav, Jaidev Unadkat, Suryakumar Yadav.
India’s prized off-spinner Ravindra Jadeja will also make a comeback in the ‘Khil-Gavaskar’ series starting on February 9, after another setback due to his own injury.
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Rohit Sharma will lead a strong side and Virat Kohli will also be at the helm, but the Indian board has only named the squad for the first half of the series and the oddsmakers are sure to change their calculations after the first two matches. Nagpur and Delhi.
Bumrah’s absence comes as a blow to the hosts. He had hoped to return to business after a back injury, but his last two tests in Dharamsala and Ahmedabad in March recommended another month of rehab before a decision on whether to release him.
Jadeha, who has not played since last August following a knee operation, looks set to be one of the keys to India’s success as before.
The late-blooming 32-year-old Suryakumar, despite his eye-popping T20 pyrotechnics, remains a question whether Rishabh Pant, Sharma, KL Rahul and Cheteshwar Pujara will be able to make it into the starting XI even without injuries. , Kohli and Shreyas Iyer can boast.
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Mohammed Shami led the Indian attack backed by Mohammed Siraj, who rose to prominence on the 2020-21 tour of Australia, assisted by the evergreen 36-year-old Ravichandran Ashwin, Axar Patel and Kuldeep Yadav.
Australia Test team: Pat Cummins (c), Ashton Agar, Scott Boland, Alex Carey, Cameron Green, Peter Handscomb, Josh Hazlewood, Travis Head, Usman Khawaja, Marnus Labuchan, Nathan Lyon, Lance Morris, Todd Murphy, Matthew Renshaw, Steve . Smith (VC), Mitchell Starc, Mitchell Swepson, David Warner
In the first two Tests, the Indian squad was: Rohit Sharma (c), KL Rahul (vc), Shubman Gill, Cheteshwar Pujara, Virat Kohli, Shreyas Iyer, K.S. Bharat, Ishan Kishan, Ravichandran Ashwin, Axar Patel, Kuldeep Yadav, Ravindra Jadeja, Mohammed Shami, Mohammed Siraj, Umesh Yadav, Jaidev Unadkat, Suryakumar Yadav. Cricket – Women’s One Day International – England v India – Spitfire Ground St. Lawrence, Canterbury, UK – 21.09.2022 /Andrew Boyers/
NEW DELHI, Feb 2 ( ) — As the rest of the world prepares for the birth of a sporting superpower, women’s cricket in India looks set to emerge from the illustrious shadow of the men’s game.
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While the male players have long enjoyed rock star status in the cricket-crazy nation, their female counterparts are struggling to be taken seriously.
However, their struggles are finally starting to pay off, with the full-fledged Women’s T20 tournament set to begin in March, 15 years after the Indian Premier League (IPL) began.
The Board of Control for Cricket in India (BCCI) has raised nearly $690 million from the sale of franchise and media rights, and the revenue stream will increase when a title sponsor arrives later this month.
Team India captain Harmanpreet Kaur has called the league a “game-changer” for women’s cricket in the country, citing growing enthusiasm among Indian fans for the women’s game.
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That motivation was fueled by the tourists’ 4-1 T20 series win against Australia in December.
Over 25,000 people watched the first match at the DY Patil Stadium, while over 47,000 attended the second match on the outskirts of Mumbai.
While Australia has dominated women’s cricket for the past two decades, India have already established a solid foundation and won the Under-19 World Cup in South Africa on Sunday.
“Women’s cricket may not be more popular than men’s cricket in India, but we hope to match them.”
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For the rest of the cricketing world, excitement over the earnings of the WPL’s top players is mixed with fears of a repeat of India’s already impressive dominance in the men’s game.
“Many players fear that India will dominate world cricket once the Women’s IPL starts,” Pune-based former Australia captain Lisa Stalekar told Cricinfo.
“India will continue to lead many initiatives related to women’s cricket” – ICC.