Most Fan Following Team In Ipl – Ask viewers to name the most popular cricket league in the world and almost everyone, even its critics, will say it is the Indian Premier League. Ask about the most popular team in the IPL and you’ll probably get different answers.
Let’s consider the main factors behind the popularity of the group. Some of them are: the team’s results, the size of the domestic market and its marketing and advertising. None of these factors is sufficient by itself, and the absence of any one indicates that the group will be unpopular.
Most Fan Following Team In Ipl
“The surprising thing is that winning doesn’t always mean popularity,” said Cricket Monthly Jasal Shah, head of Velocity MR, which released the IPL Consumer Report last year. “If you see other teams, especially Royal Challengers Bangalore, they lose every time but still close to the top of the popularity chart. Some teams have won the IPL, but they’re not famous.”
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The location of a franchise obviously determines its market size, which gives metropolitan teams a huge advantage. “Punjab and Rajasthan will remain small markets for advertisers and will always struggle to offer high sponsorship deals compared to the big four [Mumbai, Chennai, Kolkata and Bangalore, which are the capitals of the major states],” said Indranil Das Blah, founder of Kwan Entertainment, in a 2018 IPL report compiled by Duff.
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Duff & Phelps estimates that franchisees spend 5% to 15% of their revenue on advertising and promotion. Of course, some teams handled it better than others. “CSK has invested in all aspects of marketing,” Harish Bijoor, brand strategist, told Cricket Monthly. “They have a great reputation; they have MS Dhoni which is their brand; the ‘whistle’ campaign was great and they made a brand in the rural state of Tamil Nadu. Building the brand was bottom-up, which is not easy.”
Then there are some favorites that are specific to India. “What’s different in India is a certain type of celebrity,” said Cricket Monthly N Santosh, a partner at Duff & Phelps India. “Celebrity involvement makes the group attract their fans and help keep them, whether it’s Shah Rukh Khan, Preity Zinta or Shilpa Shetty.” Of course, the bigger the star, the greater the influence, although the power of the star also decreases: if the celebrity’s popularity decreases, so does the group’s popularity.
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Another factor is the presence of an Indian star like Sachin Tendulkar or Dhoni. Chris Gayle or AB de Villiers may have a reserve but are still considered international players. This is different from other major leagues. Frenchman Eric Cantona was the face of Manchester United in the early days of the English Premier League, while Egyptian Mo Salah is now Liverpool’s most popular player. “If Virat [Kohli] moves to Rajasthan Royals, there could be a shift in allegiance,” Shah said.
To answer our question, we’ll look at TV viewers (and ultimately broadcast statistics), brand ratings, social media following, and unusual sponsorships and advertising information. For our purposes, the 12 seasons of the IPL naturally lend themselves to testing in two blocks of four years each, followed by two blocks of two years each (Super Kings and Royals were discontinued in the 2016 and 2017 editions).
TV ratings are a blunt tool for measuring popularity, but they give a relative picture of interest in each group. This is also the only metric we have for the first four years (access to data was limited due to space constraints) and in this regard Kolkata Knight Riders and Royals were the two most popular teams.
According to figures provided by TAM Media Research, the Knight Riders had the highest TV Ratings (TVR) in three of those four years, while the Royals came in first place at the 2009 IPL in South Africa. (TVR is a time-weighted number that takes into account time spent watching and viewership.) The Knight Riders had Eden Gardens, Sourav Ganguly and Shah Rukh while the Royals had Shane Warne, a charismatic cricketer with Bollywood talent and real Bollywood fame in the form of co-owner Shilpa Shetty who bought the team under Plusdos in 20 years from the Royals under 20 first.
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The Knight Riders are the only team to have an average TVR above the league average in each of the four years.
“They were the first group to turn a profit based on the information we had,” Santosh said. “It’s thanks to Shah Rukh. He is a brand master. He promoted the team better than anyone else and made it one of the top three teams even before the start of the IPL. They also have a monopoly in East India and a huge stadium in Eden Gardens. For these reasons, they benefited.”
The Knight Riders continued to be the most popular team in the league even after Ganguly was removed. They were the most-watched team in 2013 and 2015, according to TAM figures, and began to perform as well on and off the field. Led by Gautam Gambhir, they won the title in 2012 and 2014.
Mumbai Indians were victorious in the 2012 IPL while Kings XI Punjab led by Virender Sehwag and Glenn Maxwell batsmen led the rankings in the 2014 edition when the team reached the final.
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The Super Kings played three Finals during this period, and it was clear they had unleashed the momentum by naming Dhoni as their captain in 2008. At the time, Dhoni was a national star and was closely associated with the franchise despite not being from that country. However, despite two titles and four finals in their first eight years, the Super Kings were not the most watched team in any of those seasons.
It was Mumbai that was created to challenge the popularity of the Knight Riders. Rohit Sharma stepped into Tendulkar’s shoes, not with the same level of fan adoration, but with more success on the pitch. They alternated with the Knight Riders for the title, winning in 2013 and 2015.
According to Duff & Phelps, by the end of the first eight IPLs, the Knight Riders had the league’s highest gross at $86 million, followed by Mumbai with $72 million and the Super Kings with $67 million.
While the Super Kings and Royals served two-year bans for match-fixing and betting, Mumbai and Royal Challengers rose to the top of the table displacing the Knight Riders.
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According to data provided by Broadcast Audience Research Council India (BARC), Mumbai drew an average of 18.5 million views per league match in 2016, just ahead of Royal Challengers with 18.3 million while Knight Riders tied for 16.5 million. (Views are the number of people in the target audience who watched an “event” that is estimated to last a few minutes; BARC data does not include viewers of exit sections.)
The rise of the Royal Challengers was largely driven by Kohli, who by this point had captained Test for over a year and had established himself as one of the best batsmen in the world. And she was dating a Bollywood star. This made him a TV hit and became the most talked about athlete on Facebook in 2016, according to a report by Duff & Phelps. The Royal Challengers also reached their third final of the year where they lost to Sunrisers Hyderabad. Winning the title did little to boost the Sunrisers’ popularity: the team drew far fewer viewers per game, with 14.8 million views, the same as the last-placed Kings XI.
In 2017, Mumbai won the title for the third time and became the most watched team again. The Royal Challengers went down to the basement, won only three games and finished last. However, their fans remain loyal: they have the second largest television viewership and their brand value is up 31% from last year to $88 million.
Sridhar Ramanujam, a Bangalore resident and head of charity Brand-Comm, told Cricket Monthly that the people of Bangalore are very proud of their city. “Even if the match was nothing and the team was in seventh or eighth place, the match would be sold out. The cricket heritage is strong here. Many RCB fans also play league cricket and have been able to play with some of the lads from the team.”
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According to Duff & Phelps, 2017 was also the year that social media activity around the IPL gained momentum. Knight Riders led here with a total of 19 million followers on Facebook, Twitter and Instagram, well ahead of Mumbai and Super Kings.
The broadcasting rights were transferred from Sony to Star Sports, which carried the IPL on multiple channels and in multiple languages. It also attracted millions of viewers on the Hotstar digital platform.
After a legendary return to the league, the Super Kings won the 2018 IPL.
