Ipl Ranking List – IPL brand value increased by 77%; Mumbai Indians Since its inception in 2009, the IPL brand has recorded a 318% growth in brand value, from around $2 billion to $8 billion this year.
According to the annual report of Brand Finance, a brand valuation consulting firm, the Indian Premier League (IPL) continues to grow with a brand value by 2022 in 2021 of nearly $8.4 billion. Doubled from $4.7 billion.
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Mumbai Indians is the most valuable brand worth $83 million, up 4% from 2021.
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The report notes that IPL’s brand value has increased with the auction of new media rights and the addition of two new teams.
The media rights auction, which sold for $6.2 billion (Rs 48,390 crore), increased IPL’s total central sales by 2.5 times between 2023-2027.
Digital media rights play an important role in media rights auctions, leading to improved brand performance among the target audience of millennials and millennials, the report said. digital savvy fans.
At the media rights auction in June, all eyes were on digital media. During the 2018-2022 media rights period, digital was valued at Rs 4,040 crore, while television rights were at Rs 11,410 crore. For the 2023-27 media rights period, there are 410 games, digital has risen to Rs 20,500 crore, within a kiss of TV, at Rs 23,575 crore.
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The report adds that with the rapid increase in digital viewership and streaming services during the pandemic, IPL has built a valuable brand based on strong relationships. with its main consumers.
It noted that the rapid increase in revenue did not lead to a uniform increase in spending, further driving the growth of IPL’s brand value.
Ajemon Francis, Managing Director of Brand Finance India said: “From double media rights, two new teams, new league structure and tighter restrictions on stadiums, it (IPL) ) has shown how to manage competitive sporting events.
Since its founding in 2009, the IPL brand has recorded a 318% growth in brand value, from around $2 billion to $8 billion this year.
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The franchise’s brand value has also increased significantly over the years. Mumbai Indians, Chennai Super Kings and Kolkata Knight Riders have increased by 99%, 89% and 82% respectively since 2009.
Kolkata Knight Riders and Chennai Super Kings are the second and third most valuable IPL brands after Mumbai Indians with $76.8 million and $73.6 million respectively.
Other franchises with added value are Royal Challengers Bangalore, which is up 34% from 2021 to $68 million. It is also IPL’s fourth most valuable brand. Rajasthan Royals, with 78% growth to $61.3 million, is the fastest growing brand.
Brand strength, based on factors such as marketing investment, recognition, loyalty, employee satisfaction, and company reputation, is an important driver of brand equity.
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According to the above criteria, RCB has a Brand Strength Index (BSI) score of 70.6 out of 100, closely followed by Mumbai Indians with a BSI score of 70.5.
Teams emerging as strong brands in 2022 include Gujarat Titans, which came in third place in the first year, followed by Rajasthan Royals and Delhi Capitals in 4th and 5th place respectively.
The report said that with the addition of two new franchise groups, the value of IPL has increased to nearly 12,500 rupees ($1.5 billion).
“Two new franchise teams, the Gujarat Titans and the Lucknow Supergiants, are off to a great start, garnering a much-needed fanbase after the Gujarat Titans won the title in their first IPL match. A new dimension to IPL matches,” the report said.
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It compares the IPL’s top five teams with international sports leagues. The top 5 teams in the English Premier League (soccer) have a brand value of $6.468 million, La Liga at $4,365 million, Bundesliga at $2.626 million, Serie A at $2.124 million and Ligue 1 is $1,670 million, while the IPL is $364 million.
Savio D’Souza, head of brand finance, said: “Given resilience during the pandemic, strong decisions about title sponsorship with Tata Group and the value of new media rights increasingly, the management team ticked all the appropriate boxes.” director said.
He added: “With the franchise expansion, allowing IPL franchisees to go international, narrowing down the cricket schedule, picking top stadiums, the (IPL) brand will become more of a brand. stronger”.
The IPL 2023 Player Auction will be held on December 23 this year where 405 cricketers will be shortlisted by 10 teams playing in Kochi, Kerala. Several top Indian and international stars participated in the two-day IPL auction in Bengaluru. Last weekend, before the 15th Indian Premier League started.
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The IPL auction remains true to its fortune- and life-changing nature. Over the course of two days in Bangalore, a total of 204 players were purchased at the auction for an aggregate price of INR 550 crore (about $73 million).
While there were many players who were bargain pickers at the auction table, some players sparked a fierce bidding war between ten brands willing to share the cash.
In this article, we take a look at the lowest ranked players in the MRF Tires ICC T20I Leaderboard, who are overvalued.
Only players with more than 10 T20I appearances and ratings below 25 will be considered for the list.
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Among the top players, Warner obtained the highest bid in the IPL auction, although this is still considered a bargain due to Warner’s quality and track record. When Warner’s name came out, it sparked a bidding war between the Mumbai Indians and the Delhi Capitals, which eventually won the rights to his services.
Warner has had an impressive career in the IPL, but has struggled in previous leagues. He scored 195 runs in just eight innings with an average of 24.37 and a strike rate of 107.73.
However, the Australian managed to get back to his best form at the 2021 ICC Men’s T20 World Cup, where he was named player of the tournament for playing a number of key goals as his team he won the championship. He scored 289 runs at a rate of 48.16, scoring 146.70.
Even at 35, Warner’s vast experience and formidable offensive prowess would make him an acceptable risk to the Capitals. Along with Prithvi Shaw, he could form one of the most exciting opening pairs of the league, and the chance to work under Ricky Ponting would certainly be an added bonus.
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While primarily billed as an all-rounder who can handle the ball in a few passes, Liam Livingstone will be expected to deal damage with sticks, where he will act as the finisher. Willow for Punjab Kings.
Livingstone is still finding his place in England’s T20I squad, moving in and out – a fact reflected in his 72nd ranking among all-rounders – but it is likely he has a The clean shot is unquestionable.
In 2021, Livingstone impressed when given the opportunity in the England T20I team. He has scored 236 runs in 12 games at an average of 33.71 and over a century at an average of 177.44. He also took eight wicks.
He also impressed in the first century edition, where he was rated the Man of the Tournament for scoring 348 runs and winning 5 championships.
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Livingstone began a fierce bidding war with no fewer than five franchisees tipping their hats to his services. Finally, the kings of Punjab had their men. He was the most expensive foreign buyer at the 2022 auction.
Shimron Heitmeier is once again getting interest from the franchise for his offerings despite his hot and cold career to date.
In 2021, he played 15 T20I, scored 287 runs at 26.09 and hit twenty at 121.09. Overall, he played 42 T20I with 666 runs with a strike rate of 118.72.
In the IPL, Heitmayer previously represented Royal Challengers Bangalore and Delhi Capitals, but struggled to achieve consistency. His average in the league is 25.85 and he has scored 517 runs in 31 games.
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But his ability to untie the ropes to his will is universal, which has led Rajasthan to invest heavily in him to make him the mainstay of their middle order. In the end, they lost to Delhi Capitals, who were desperate to bring him back to the franchise, and took a big chunk out of their wallets.
Since her international debut in 2020, Shepherd has impressed everyone with her versatility. Efficient on the ball and capable of delivering some big hits over long periods of time, Shepherd can be the real game changer of his day.
This may explain why four brands interested in his services in a fast-paced auction with Sunrisers Hyderabad finally beat Lucknow Supergiants, Mumbai Indians and Chennai Super Kings to get his services. he.
Shepherd has scored 315 runs in 44 T20 games for an average of 161.53.
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