Cricket Women’s – Moments after defeating Sri Lanka in a one-sided affair, Australia’s women’s cricket team is already focused on defending its T20 World Cup title at the end of the summer.

Australia beat the Asian visitors by nine wickets to take a 2-0 lead in the three-match series with the third match yet to be tied on Wednesday, but the clean sweep is only a small boost with the bigger picture in mind

Cricket Women’s

Cricket Women's

“We had a good discussion about what areas we can improve on and I think it shows the maturity of the team,” Healy said. “We are never satisfied and we want to raise the bar even higher … Everyone will be in really good shape in February.

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“Everybody in this squad can contribute at any time, and I think there are another eight or nine players out of the current squad who are putting their hands up and looking for selection for the T20 World Cup.”

Australia cruised to a one-sided victory over Sri Lanka at Sydney’s North Oval on Monday after their first win 24 hours ago by 41 runs.

Meg Lanning’s men made mistakes with the ball and produced two fine run-outs to restrict the visitors to a modest 84–8 in the stipulated overs, replying to 87–1 with 10.2 overs to spare.

It was a stark contrast to Sunday when Sri Lanka captain Chamari Atapattu scored a brilliant century. This time he was out after scoring 16 runs in 25 balls.

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“We talked extensively in our team meeting about how we needed to bowl to their batsmen and some things we could have done differently, and we executed it really well,” Healy said.

“We adjusted our length so he [Attapattu] couldn’t get under the ball. Our fielding hasn’t been great in the last few series, but we’ve been really good in that aspect of the game. That’s when we know that let’s play our best.”

Healy played her 100th T20 match and became the second Australian after Ellyse Perry to reach the milestone. “Ninety-nine games ago, I would have said I haven’t played 100 games,” he said. The league is still far from being anything close to the IPL.

Cricket Women's

Women’s cricket in India has a huge advantage compared to most other countries: cricket is already our No. 1 sport. According to a report by Ormax Media, there are about 124 million cricket fans in India accounting for 91% of the total sports fans.

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Majority of the population loves cricket and the game is played in every corner of the country, but when it comes to women’s cricket, we are sitting on an untapped gold mine – both a sport in itself or an investment as an eligible entity. walks

The Women’s T20 Challenge is underway, there are a few brands that have stepped in at the last minute, but the league is still a long way from being anything like the IPL.

Like its previous editions, the BCCI has organized four matches between three teams in the middle of the Men’s IPL. Even more worrying, however, was the fact that a team had to play two games in less than 16 hours. Harmanpreet Kaur’s Supernovas faced the Trailblazers on the evening of May 23, and then took the field against Velocity at 3.30 pm on May 24 – that too in the scorching heat of Pune.

While the opening day of the Women’s T20 Challenge saw a good audience due to the late evening hours and no IPL action, the second day saw a massive performance with barely 2 lakh people watching the afternoon match. It was the day of the IPL playoffs and hence, the attractiveness of the women’s game was affected as it also happened on a Tuesday (week) afternoon.

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But this disapproving attitude is not a rare sight for female cricket fans in India. A few months ago, just ahead of the Women’s World Cup 2022, India’s top cricketers – Virat Kohli and Rohit Sharma made a ‘paid partnership’ video to wish it. The richest people make money by showing their support for women who play the same sport for the country! In the caption of the video posted by Kohli, who called on cricket fans to cheer for the women in blue, and under Rohit’s story, there was a hashtag – all two syllables, but very significant – #ad. Under his profile name were those two revolutionary words of social marketing – Paid Partnership.

Now, the important question. Despite all this, why do we anticipate that women’s cricket will grow to prove its commercial value?

The BCCI has announced the launch of a full women’s IPL next year with six teams. This could be a game changer, and if the administration can link teams with existing franchises, facilities, brand, fan loyalty can be shared.

Cricket Women's

Another important aspect is acceptance by the public. The women’s team’s improved performance in recent World Cups has been an eye opener for most. Another small but significant milestone is Bollywood’s move to make biopics on legendary Indian cricketers Mithali Raj and Jhulan Goswami.

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Even the invitation of young women cricketers to the leading shows of the silver screen like The Kapil Sharma Show is another sign of acceptance.

The Women’s T20 Challenge may seem like a ‘forced’ four-day affair compared to the Indian Premier League, but all is not lost.

BCCI signs NXT partner introducing Fancrase as associate partner for Women’s T20 Challenge. A first for Indian cricket, which also started with women’s cricket.

CEAT, which has a long association with Indian cricket, be it batting sponsorship or being the official time-out partner for the IPL, has extended this to women’s cricket as well, becoming the official strategic time-out partner for the this year’s edition in an attempt to strengthen the association. The women’s game has expanded. India.

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Games24x7’s fantasy sports platform, My11Circle has also finally forayed into women’s cricket as the official title sponsor of the league as it signed a three-year deal with IPL franchise Lucknow Super Giants as’ and its official title sponsor.

Boost continues to support the women’s game as one of the official partners of the T20 Challenge. Boost also recently partnered with Cricket World Cup 3, a game that promoted women’s cricket during the World Cup earlier this year.

In short, women’s cricket is ready for more monetization – but only if a certain key element can be put in place. The biggest challenge is to attract a large number of TV and stadium audiences, which will result in increased marketing spending.

Cricket Women's

But for this to happen, the entire Indian sports industry needs to invest on a sustained basis to create more opportunities for sports to prove their worth. Australia’s Ellyse Perry has won four T20 World Cups and the 2013 ODI World Cup in the last decade. Photograph: Dean Levins/AAP

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Australia’s Ellyse Perry was named the ICC Women’s Cricketer of the Decade, while Steve Smith won the Male Test Player of the Decade award. Perry received overall honors and was also recognized as the ICC’s ODI and Twenty20 Women’s Player of the Decade.

Smith won the men’s test award, while Indian captain Virat Kohli won the overall player of the decade award. Kohli was also named the men’s ODI player of the decade, with Afghanistan spinner Rashid Khan edging out his T20 counterpart.

Australian star Perry was honored as the best women’s player for a decade of dominance. From January 1, 2011 to October 7 this year – the deadline set by the ICC – Perry scored 4,349 runs in all international formats and took 213 wickets.

The 30-year-old NSW player was also a four-time T20 World Cup winner in that period and a member of Australia’s 2013 ODI World Cup-winning squad.

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“Well done. I’m incredibly honored … especially considering how many incredible players we have in our sport,” Perry said. It was an amazing experience and a privilege to play and do something I really love.

“Also, to think about where the game has come in the last decade, it’s been a very special 10 years for women’s cricket and the growth that’s happened in all formats of the game in every part of the world during that time. It was a wonderful thing to be a part of.”

His compatriot Smith won the male Test player of the year title for scoring 7,040 Test runs, including 26 centuries and 28 half-centuries in the time frame. Indian skipper Kohli won the overall men’s award for his phenomenal run-scoring in the time frame: his 20,396 runs included 66 hundreds and 94 half-centuries. Women’s Tests are supposed to be played over five days, but the shorter format is “the way of the future”. ICC President says

Cricket Women's

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