Join The Fun And Claim Big Rewards At Parimatch – What makes your rewards program unique? Whether you’ve considered this question before or not, there’s no denying that a rewards program isn’t enough. With e-commerce more competitive than ever, your competitors are probably thinking about starting a loyalty program, so how can you stay relevant in this volatile climate?
One of the best ways to make your rewards program memorable is through effective branding. Colors, logos, and product images are good places to start, but customers will keep in mind when choosing your program and currency.
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We’ve already talked at length about how to name your rewards program, so we’re going to focus on the importance of creatively naming your program currency. By calling your loyalty points “points,” your program risks becoming generic, and your brand risks flying under your customers’ radar.
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How do you name your loyalty point currency? Your loyalty currency is what motivates your customers to participate in your loyalty program. How you name your here is an effective way to create value. Smile.io Alex McEachern
From promotional wording to brand-specific referrals, there are several merchants who truly embrace and exemplify what it means to take your promotional currency to the next level. We’ve collected 8 of our favorites to share with you and hopefully inspire you to apply some of these concepts to your own program.
As soon as you land on Frostbeard Studios’ website, you know who their target customers are. Book references and reading pleasure are everywhere, including their rewards program.
Called the Bibliophile Rewards Program, Frostbeard Studios rewards customers with pages for completing a variety of actions. It’s a very clever way to combine the satisfaction of winning a prize with turning the pages of a great book. As all bookworms know, there’s no better feeling than racing through chapters and seeing how close you are to finishing another great book.
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It’s also the first hook that attracts reading enthusiasts who want to see what the Frostbeard community is all about. This strong connection between customer and brand values creates an emotional connection that makes this reward experience enjoyable and truly rewarding.
Tumbleweed Plants is confident that the brand community will continue to grow through its clever brand loyalty program. This factory brand in Singapore has therefore named its loyalty program points and seeds. Customers are invited to “Grow with Tumbleweed” and collect seeds for various rewards. Any plant lover is sure to appreciate this clever pun.
This first hook is critical and can have a very positive impact on a buyer’s decision to join your rewards program and brand community. By aligning the name of your reward points well with your branding goals, customers will remember Tumbleweed plants the next time they are ready to add another plant to their collection. This will make you most focused on your customers.
Who would have thought that something as simple as a gold star could have such an impact on the customer experience? Since the launch of Starbucks Rewards, customers have been motivated to claim the shiny five-pointed symbol of customer loyalty from the coffee mogul, and they show no signs of stopping.
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So what makes it so successful? First, it looks and feels valuable. Gold is often associated with wealth, luxury and money, reminding customers of the value they receive by participating in the program. Second, a star is a universally perceived way of recognizing success. Young children are awarded medals for good conduct and learning at a very young age, reinforcing the concept of stars as symbols of excellence and achievement.
These two factors create a reward currency of one and two, which makes customers feel special and want to earn more. Whether you’re a fan of Starbucks or not, you can’t deny that they’re one of the original owners behind the rewarding rewards points name.
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If you want to make your award points memorable, turn it into a poem. There’s a reason Dr. Seuss is so popular. We absolutely love Peach Trucks’ customer loyalty experience, from connecting with the brand to giving customers a deeper understanding of their story. A brand that started selling peaches out of the back of a ’64 Jeep Gladiator truck, the Peach Truck is perfectly named for both its loyalty program and currency.
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We also love how we put everything together on our website, with an eye-catching image of the truck and the call to action (CTA) “Start Earning From Trucks”. This type of loyalty program marketing is what separates great programs from the rest. The term they chose is Chef’s Kiss, where revenue and money make the connection between money and value, encouraging customers to check out the program within seconds of the home page.
If you’re a regular here, you know we love a good pun, especially one with double meanings. Sustainable, Filipino brand Loop has managed to do just that in the award-winning name. Calling their loyalty program “Loop Circle” they express the idea of a circular economy and an inner circle that people want to be a part of.
By encouraging customers to find circulars, they create the idea that they are contributing to the closed economy through zero waste products. Since most coins are circular, customers subconsciously associate their point currency with real currency. They also highlight their pricing experience by choosing terms closely associated with their brand. Loop and circle are synonymous, so users will have no trouble remembering the name of this cleverly named reward point.
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At first glance, it may be hard to see what baby care clothes have to do with bananas. But when we peel back the layers and look at the Banz brand, it makes perfect sense. Banz’s About page tells the story of the brand’s inspiration by using a mother and a baby monkey as mascots. Banzee and Bubzee have become two adorable symbols of the brand that create an emotional connection with customers.
Banz’s mascots are the monkeys who will perform on the famous “Hear no evil”. See nothing bad. Do not speak evil.” monkeys.
With products aimed at protection from heat, sun and noise for children, Banze strategically transforms monkeys into their brand mascots: “Hear no evil. See no evil. Speak no evil.” These sweet illustrations show that Banze protects us with Banze products. your little one won’t hear any glitter or see any glitter. After looking at their branding, it’s clear that Bananaz is the perfect reward name for Banz until the “S” is replaced with a “Z”.
According to the influential Gwen Stefani, this loyalty experience is bananas, B A N A N A Z! And we love everything from A (or B) to Z!
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One of our favorite spots is Mexican-owned candy brand Ya Boy Chamoy. They made a slight change to their branding and called their points ChaMoney. As part of the brand’s own name and associated with cash, ChaMoney is easy to remember. Having a currency-related term is often a good way to communicate the value of your points to your customers.
Congrats @yaboy_chamoy Andrew on our #20000 order!🍭❤️ #fyp #yagirlchamoy #christmas #candy ♬ Rockin’ Around the Christmas Tree – Brenda Lee
Ya Boi Chamoy further shows how much the brand values its community through social media. On TikTok, they have a friendly competition between the two founders, Ya Boy and Ya Girl. They also invite customers to take a closer look behind the scenes as they make custom packaging and products and respond to customer feedback in a fun way. They just received their 20,000th order, so it’s clear their customers eat what they eat!
Ya Boy Chamoy is on the money with its award-winning name, and it’s clearly paying off. Cha-Ching!
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It’s no secret that bidets aren’t the most attractive products, but that didn’t stop Tushy for a second. This quirky brand lets you shop in a fun language from start to finish. And it all starts with them
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