Cricket India – Cricket – Women’s One Day International Series – England v India – The Spitfire Ground St Lawrence, Canterbury, Britain – 21 September 2022 India Harmanpreet Kaur hits a six Andrew Boyers Action Pics
New Delhi, Feb 2 () — Women’s cricket is poised to emerge from the dominant shadow of the men’s game in India, and the rest of the world is gearing up for the birth of a sporting superpower.
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While the cricket-crazy country’s male players have long enjoyed rock star status, their female counterparts struggle to be taken seriously.
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However, the results of their struggle are starting to show and the full women’s T20 tournament is set to begin in March, 15 years after the Indian Premier League (IPL) began.
The Board of Control for Cricket in India (BCCI) has already raked in nearly $690 million from the sale of franchise and media rights, a revenue stream that will increase further when a title sponsor comes to the table later this month.
India captain Harmanpreet Kaur termed the league as a “game changer” for women’s cricket in the country, adding to the excitement among Indian fans for the women’s game.
That enthusiasm was evident in the home T20 series against Australia in December, which the tourists won 4-1.
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Over 25,000 spectators attended the opener at the DY Patil Stadium, while over 47,000 attended the second match at the same venue outside Mumbai.
Although Australia has dominated women’s cricket for the past two decades, India already have a solid foundation and won the Under-19-20 World Cup in South Africa on Sunday.
“Women’s cricket may not be more popular than men’s cricket in India, but we can certainly hope to match them.”
For the rest of the cricketing world, excitement over the earning potential of top players in the WPL is tempered by concern over a repeat of India’s already formidable strength in the men’s game.
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Pune-born former Australian captain Lisa Sthalekar told Cricinfo: “Many players fear that India will dominate world cricket when the Women’s IPL starts.
“India will continue to be at the forefront of many initiatives related to women’s cricket,” ICC Director General of Cricket Wasim Khan told the media on Wednesday.
“The value they bring to the (WPL) teams just goes to show how valuable and how important women’s cricket is and how it is viewed by potential investors.”
Khan said the WPL will change the entire women’s game in the next few years.
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“We very much believe that what’s happening in India is a catalyst to try to really take the game to the next level,” he added.
“Working with cricket boards, we are confident that in five years the landscape will look very different.” Featured Fund ★★★★ ★ ICICI Prudential Large & Mid Cap Fund Direct PLA. .5Y Return 16.82% Invest Now Featured Fund ★★★ ★★ Canara Robeco Emerging Equities Fund Direct-Grow ..5Y Return 15.19% Invest Now
Dream11 was the only serious contender in the race as Disney Star was the other company to pick up the tender documents, a source told ET.
The BCCI has set a base price of Rs 3 crore per match for bilateral matches with India and Rs 1 crore per match for International Cricket Council (ICC) and Asian Cricket Conference (ACC) competitions.
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Fantasy sports platform Dream11 has acquired the main sponsorship rights for the Indian cricket team from July 2023 to March 2026 for a base price of Rs 358 crore, multiple people confirmed to ET.
The Dream11 logo as the main sponsor will be displayed on the front of the Indian Men’s, Women’s and Under-19 cricket team jerseys.
Dream11 was the only serious contender in the race, as Disney Star was the only company to submit tender documents, one of the people said.
A top official of a sports marketing firm has blamed the exorbitant base price set by the Board of Control for Cricket in India (BCCI) for the poor response to the jersey sponsorship race.
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“The base price set by the BCCI was lower than what was given to By (the previous major sponsor) but still very high,” said an executive on condition of anonymity. “As a result, many companies were not interested in participating in the bid.”
The BCCI has set a base price of Rs 3 crore per match for bilateral matches with India and Rs 1 crore per match for International Cricket Council (ICC) and Asian Cricket Conference (ACC) competitions.
The base cost is Rs 358 crore for the 150 matches that Team India will play in bilateral and multi-team tournaments in the sponsorship rights cycle.
Edtech company Byju’s, the main sponsor till March, was paying Rs 5.07 crore per match for home matches featuring Team India and Rs 1.56 crore per match for ICC and ACC tournaments.
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The Indian cricket board has banned betting, cryptocurrency, tobacco and real money gambling companies from bidding for title sponsor rights.
The tender for the rights of the main sponsor of the national team was published on June 14, and the deadline for purchase was June 26.
Advertising industry sources told ET that advertisers are still cautious about making big investments. BCCI’s introduction also disrupted the exit of new age groups from the sponsorship arena.
In 2019, mobile phone maker Oppo replaced Byu as the jersey sponsor of the Indian cricket team. After acquiring the jersey sponsorship rights for five years for Rs 1,079.29 crore in March 2017, Oppo walked away from the deal by transferring its sponsorship rights to Byju’s.
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According to experts, the sponsorship offers by Oppo and Byju do not accurately reflect the state of the industry.
Vinit Karnik, head of sports, e-sports and entertainment, GroupM South Asia, recently told ET that the Indian Premier League (IPL) and bilateral matches will generate an estimated Rs. 2000 crores to Rs. A list of field sponsors worth Rs 2,500 crore will be created. Available this year.
According to the GroupM India Sports Sponsorship Report 2023, the advertising revenue of the Indian sports industry grew by 49% to Rs 14,209 crore in 2022 and is expected to reach Rs 16,000 crore in 2023. The agency believes that the sports industry’s advertising revenue is likely to touch Rs 20,000 crore by 2025.
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Andrew Longmore Senior Sports Writer, The Sunday Times (London); Former Assistant Editor, Cricketer. Author of The Complete Guide to Cycling.
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MRS. Dhoni, in full Mahendra Singh Dhoni, (born 7 July 1981, Ranchi, Bihar [now Jharkhand] state, India) is an Indian cricketer who rose to fame in the early 21st century as the captain of the Indian national team. 2011 ODI Cricket World Cup.
Dhoni made his international debut in 2004. His brilliance with the bat came to the fore in his 148 runs against Pakistan in his fifth international match. Within a year, he joined the Indian Test team where he scored a century (100 or more runs in an innings) against Pakistan. Despite his inexperience, Dhoni took over the captaincy of the ODI team in 2007 and led India to the World Twenty20 (T20) title. Series wins over Australia and Sri Lanka, among others, took India to the top of the International Cricket Council (ICC) Test rankings for the first time in December 2009. Dhoni won the ICC One Day International Player of the Year award. Awards in 2008 and 2009. In the 2011 ODI World Cup, Dhoni’s incredible unbeaten 91 – in front of his home crowd in Mumbai – sealed India’s victory over Sri Lanka in the final. He too
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