Bet On Football, Cricket, And More At Betmaster Sports India – English football’s top clubs have been urged by the Premier League to back a proposal to ban shirt sponsorship at the eleventh hour to avoid the law, Sky News has learned.
The Premier League is urging clubs to support the end of shirt sponsorship by gambling companies to avoid a government-imposed ban.
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It is understood the Premier League contacted clubs on Monday to propose a resolution that would see betting companies disappear from team shirts for the next three years.
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Under the proposal, the voluntary ban would come into effect at the start of the new season, but would allow existing contracts to run if they expire after the 2024-25 campaign.
The tie-up with the top 20 clubs represents the Premier League’s most concerted effort in recent weeks to tackle an issue that has come under intense political scrutiny.
Under Premier League rules, a bid backed by at least 14 clubs will be approved immediately. The club manager said he was given a few days to respond.
Late last week, it was reported that the Premier League had proposed to the government to keep the shirt sleeve branding going forever, but it was not clear whether the idea would be taken to clubs on Monday.
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Other club chiefs have said the Premier League will be subject to a clause allowing Bate’s sponsorship ban to be permanent, although it was put on notice two years ago, allowing it to be revoked under certain circumstances.
According to one recipient of the proposal, perimeter advertising by gaming companies would be allowed.
The issue is particularly acute for the leading English football clubs, as many of them rely on gambling income.
Almost half of Premier League clubs, including Newcastle United and West Ham, were sponsored by betting companies last season, but the Magpies could secure Fin88’s spot after next campaign.
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Other shirt sponsors last season included West Ham’s SpreadEx Sports, Brentford’s Hollywood Bet and Southampton’s Sportsbet.io.
Last week, ministers were reported to have scrapped plans to legalize bookmakers’ names on football shirts, instead considering a voluntary agreement with clubs.
The Premier League is said to have told clubs on Monday that it believes this is unfair and that the government will seek a legal ban until a voluntary agreement is reached.
According to a White House source, there have been intense discussions in recent days about the terms of the voluntary agreement. It suggests ministers will support the deal if the required majority of clubs approve it.
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A football finance analyst predicts the Big Six clubs – Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur – will support a voluntary ban as none of them have shirt sponsorship deals with gambling companies.
But the Premier League’s proposal, if accepted, would anger anti-gambling campaigners as it would not lead to an immediate and complete ban on gambling on these shirts, which compete in stadiums and the most-watched domestic football tournament. . the world
A comprehensive gambling reform package is expected to be published in a white paper in the coming weeks.
A DCMS spokesman declined to comment on the Premier League’s proposal, but said last week: “We are carrying out our most extensive review in 15 years to ensure that gambling laws are fit for the digital age. We will be publishing a white paper on the review of gambling laws in the coming weeks. .” New customers who bet on any football game will receive £20 cash back if they lose and you can claim it now!
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