Ipl – The report says the value of the league’s media rights will grow at a CAGR of 18% from 2008 to 2023.
The independent brand value of the Indian Premier League (IPL) is now $3.2 billion, up 80% from $1.8 billion in 2022, according to a report by global investment bank Houlihan Lokey.
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A report titled “IPL Brand Valuation Study” estimates the league’s business owners to be worth $15.4 billion in 2022, up from $8.5 billion. It attributed this increase to the impact of the staggering sums paid by media houses to acquire broadcast rights. The 2023-27 seasons are now based on Viacom18 and Disney Star.
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The report says the value of the league’s media rights grew at a CAGR of 18% from 2008 to 2023, with an absolute growth of 196% between the 2017 and 2023 cycle.
The league’s broadcast fees on a per-game basis are higher than any other professional league in the world, including the NBA, EPL and Bundesliga, second only to the NFL.
“When you think about it, it’s the single best live entertainment event in India. There’s no other property like it in the country. Cinema penetration is low and movie attendance is down right now. The IPL is actually a stage where consumers go to see something live.” Naresh Gupta, Co-Founder and Managing Partner, Bang in Middle said.
KV Sridhar, Global Creative Lead, Nihilent attributes the continued success of the IPL to three main reasons. First, it works with all the strength and support of BCCI & ICC, thereby attracting attention and attracting viewers.
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Another reason, he said, is money. “The league makes players richer than they would be if they played Test cricket all their lives. That’s why many stars are attracted to this event. Some even prefer to play here instead of representing their country. He said it draws the attention of the audience. The presence of marquee players like Virat Kohli and MS Dhoni, who are huge brands in their own right, has helped boost the league’s profile. Dhoni’s team, Chennai Super Kings, is ranked first in terms of brand value ($212 million), the report said.
And for advertisers, IPL gives them a window of 40 days to push their brand. “If you spend money on advertising during the league, your brand will be instantly recognized because of the loyalty of the audience,” says Sridhar.
According to market research and analytics firm Redseer Strategy Consultants, IPL 2023 ad revenue was a whopping ₹10,120 crore.
The role of technology in driving the growth of gaming should not be underestimated, say experts. The increase in viewership on OTT platforms, especially after JioCinema decided to stream it for free, gave a big boost to the brand value of the league. High-definition video, better sound quality and better technology for determining the results have played a major role in increasing the popularity of the competition.
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As the league completed its 16th season this year, there should not be any dissatisfaction in the market, according to experts. “The format must continue to evolve. Test cricket has been overtaken by ODIs and ODIs by the T20 format. As mentioned above, as the attention span and patience of the audience began to wane, many started talking about the need for more 10-over cricket matches. Sridhar said the format should take all this into account.
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Expensive Vande Bharat Chennai Train Launch: Indian Railways has apparently spent Rs 2.6 crore on PM Modi’s event. A total of 405 cricketers will go under the hammer on December 23, 2022 in Kochi.
A total of 405 cricketers will participate in the Indian Premier League (IPL) 2023 Player Auction on 23rd December 2022 in Kochi. 10 teams selected a total of 369 players from the first list. 991 players. The teams have requested 36 additional players and these added to the final list will take the total number of players in the IPL 2023 auction to 405.
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Out of 405 players, 273 are Indians and 132 are foreign players, out of which 4 players are from respective nationalities. In total, 119 did not participate in the national team, 282, 4 of them came from the respective countries. A maximum of 87 slots are available with up to 30 available for foreign players.
INR 2 million is the highest reserve price and 19 foreign players chose to place at the highest level.
The auction list has 11 players with a base price of Rs 1.5 crore. Manish Pandey and Mayank Agarwal are the two Indian players in the list of 20 cricketers with a base price of INR 1 million.
IPL 2023 Mumbai Indians Rajasthan Royals Kolkata Knight Riders Sunrisers Hyderabad Lucknow Super Giants Delhi Capitals Gujarat Titans Chennai Super Kings Royal Challengers Bangalore Punjab Kings Cricket
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Get the latest news, check fixtures and live scores. Like us on Facebook or follow us on Twitter for more updates. You can also download NDTV Cricket App for Android or iOS.Stumps • 1st TEST • Roseau WI 150 IND(23 overs) 80/0 Day 1 – India 70 runs. Schedule a series of reports
Today 08:00 • 3rd T20I • Mirpur Bangladesh Women India Women match starts in 2 hours 56 minutes Series Program
Half-time • Final • Duleep Trophy • FC • Bengaluru SOZ(78.4 overs) 213 WEZ Day 2 – Session 1: West zone chose the field. Schedule a series of reports
Today 07:30 • Unofficial second ODI • Namibia vs Uganda Windhoek starts in 2 hours 26 minutes.
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RESULT • 1st ODI • Bristol AUS-W 263/8 ENG-W(48.1/50 overs, T:264) 267/8 ENG WMN won by 2 wickets (11 balls remaining) Schedule Table Report Series
RESULT • Final • TNPL • Tirunelveli LKK 205/5 NRK(15/20, T:206) 101 Kovai Kings won by 104 runs Schedule Table Video Series
RESULT • 3rd T20I • Colombo (PSS) NZ-W 140/9 SL-W(14.3/20 ov, T:141) 143/0 SL WMN won by 10 wickets (33 balls remaining) Program Report Series
Stumper • County DIV1 • FC • The Oval SURR (61 overs) 355 & 200/5 NOTTS 399 Day 3 – Surrey lead by 156 runs. Schedule Table Report Series
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Stumper • County DIV1 • FC • Northwood NHNTS(116.3 ov) 219 & 372/7 MIDDX 277 Day 3 – Northants lead by 314 runs. Schedule Table Report Series
RESULT • County DIV1 • FC • Canterbury KENT 171 & 332 WARKS 549/7d Warwickshire won by an innings and 46 runs.
Stumps • County DIV1 • FC • Taunton SOM 500 HANTS(14 ov) (f/o) 330 & 34/2 Day 3 – 136 run Hampshire course. Schedule Table Report Series
Stumper • County DIV1 • FC • Blackpool ESSEX(53.3 overs) 282 & 292/8 LANCS 145 Day 3 – Essex lead by 429 runs. Schedule Table Report Series
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Stumper • County DIV2 • FC • Cardiff GLAM 403/9d LEICS(7 ov) 28/0 Day 3 – Run circuit 375 Leics. Schedule Table Report Series
Stumper • County DIV2 • FC • Hove SUSS(55 ov) 402 & 193/5 DERBS 407 Day 3 – Sussex lead by 188 runs. Schedule Table Report Series
Stumpers • County DIV2 • FC • Worcester YORKS 407 WORCS(9 ov) (f/o) 242 and 22/0 Day 3 – WORCS 143 runs. Schedule Table Report Series
RESULT • County DIV2 • FC • Chester-le-Street GLOUC 316 & 188 DURH(T:52) 453 & 52/1 Durham won by 9 wickets Time Table Report Series
Ipl Logo Images: Browse 367 Stock Photos & Vectors Free Download With Trial
RESULT • Game 3 • Utrecht SCO-W 110/8 NL-W(20 ov, T:111) 104/8 Scotland Women won by 6 runs.
RESULT • Match 5 • Mdina Cup • T20I • Marsa MLT 163/5 LUX(20 overs, T:164) 164/6 Luxembourg won by 4 wickets (0 balls to spare) Series Schedule
RESULT • Match 6 • Mdina Cup • T20I • Marsa LUX 110 Fran(11.2/20 ov, T:111) 113/1 France won by 9 wickets (52 balls left) Series Schedule
RESULT • 1st Match • Valletta Trophy • T20I • Marsa France 153/7 MLT(18.2/20 overs, T:154) 123 France win by 30 runs Schedule Table Series
Tata Ipl 2023
Tomorrow 12:30 PM • First Game • MLC • Grand Prairie Texas Super Kings Los Angeles Knight Riders The game has not started yet.
Two of the most successful teams in the IPL, Rohit Sharma’s Mumbai Indians and MS Dhoni’s Chennai Super Kings, occupy the top two spots•BCCI
The 2022 IPL will combine 10 teams and place them in two ‘virtual’ divisions in the league stage of the competition. It is based on the number of times a team has won the IPL or reached the finals. Five-time champions Mumbai Indians have topped Group A and topped the overall standings, while four-time champions Chennai Super Kings will top Group B as runners-up. Other teams in Group A are Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants. In Group B, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans played in that order.
The IPL 10 teams announced the new format on Friday
